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Food & Beverage

Soulfresh Sold to True Capital

Date
January 2019
Transaction Type
Private Equity acquisition
Value
AU$50 Million
Sold to
Company brand product
Company brand product
Company brand product
Company brand product
Company brand product
Back to transactions
Food & Beverage

Soulfresh Sold to True Capital

Date
January 2019
Transaction Type
Private Equity acquisition
Value
AU$50 Million
Sold to
Company brand product
Company brand product
Company brand product
Company brand product
Company brand product

Transaction
Overview

Spayne Lindsay & Co. advises Soulfresh on AU$50m investment by True Capital

Spayne Lindsay is delighted to announce that it has advised Soulfresh, an innovative fast-growing global food and beverage company, on a AU$50m investment from True Capital, the consumer sector-focused equity investor.

The investment will accelerate Soulfresh’s global expansion and support growth across its core categories and brands.

Founded in Melbourne, Australia, in 2003, Soulfresh has grown to become a global ‘better-for-you’ branded food and beverage company. Soulfresh operates across three core categories: living beverages (e.g. kombucha); plant-based foods (e.g. meat substitutes and vegan ready meals), and plant-based drinks (e.g. nut-based milks). Soulfresh products can be found in major retailers and independent supermarkets across Asia Pacific, the UK, Continental Europe and South Africa.

“In the past 15 years Soulfresh has experienced a great deal of growth off the back of disrupting mainstream categories like juices, soft drinks and dairy milk. We have been looking for the right partner to take our fast-growing, innovative global business to the next level and have found that in True.”

Didi Lo
CEO and Founder of Soulfresh
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