Deliciously Ella Sold to Hero Group
Deliciously Ella Sold to Hero Group
Transaction
Overview
Spayne Lindsay & Co is delighted to announce that they have advised Deliciously Ella, one of the fastest growing plant-based food businesses in the UK, on the sale to Hero Group, a global food company focused on branded nutritional food products.
The acquisition will allow Hero to enter the UK snacking market with a brand that shares a similar way of thinking, values and mission. The deal will allow Deliciously Ella, which has experienced rapid growth and sold more than 100m products since it was founded in 2016, to reach millions more customers around the world.
Hero is already present in the UK market with its Organix brand, which focuses on organic foods and snacks for babies, toddlers and kids.
Deliciously Ella founders Ella Mills and Matthew Mills, who is CEO, will remain with the company as they lead the next stage of growth.
"The entire Spayne Lindsay team have been a joy to work with. Deciding to sell a business that you’ve grown from the ground up is never an easy decision, but their expert guidance and unwavering commitment throughout the process has provided immeasurable benefit.For a business in our space, there is simply no better choice than the team at Spayne Lindsay."
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