Rude Health sold to Oddlygood
Rude Health sold to Oddlygood
Transaction
Overview
Spayne Lindsay & Co. is delighted to announce that they have advised Rude Health, one of the fastest growing dairy alternative brands in the UK, on the sale to Oddlygood, a key player in the Nordics, with a range of plant-based drinks, cheese, desserts, cooking products and yoghurts.
Rude Health offers dairy-free drinks, cereals and snacks, achieving 24 Great Taste Awards since 2020. Rude Health’s commitment to ingredients means each is meticulously picked for flavour, provenance, sustainability and health. Rude Health recently recertified as BCorp with a score of 120.7, making them the #3 food and drink BCorp brand in the UK.
Rude Health will continue to make the products everyone has come to know and enjoy. Oddlygood will establish a base for its UK and European operations and support the expansion plans. The move will see Oddlygood increase its market share of the competitive UK plant-based drinks category, worth £511m.
Oddlygood is a key player in the Nordic plant-based market, where in six years it’s grown to an anticipated turnover close to €50m this year and a widely stocked range of plant-based alternatives to milk, cheese, desserts, cooking products and yoghurts.
It launched its plant-based puddings into the UK market in 2023 and established itself in the competitive UK plant-based drinks category earlier on this year. Oddlygood’s mission is to raise the standard of plant-based food and drink. The UK is a key territory for the brand and its acquisition of Rude Health will further diversify the business beyond the Nordics and drive both UK and European growth.
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