Gü Sold to Exponent
Gü Sold to Exponent
Transaction
Overview
Spayne Lindsay & Co is delighted to announce that it has advised Noble Foods on the sale of Gü to Exponent.
Gü is the clear leader in the UK chilled desserts market. Its restaurant-quality desserts are much loved by consumers and have led the growth of the premium segment for retailers. In recent years, it has expanded into new and growing categories such as Free-From. Gü also has a strong and growing presence in France and Germany.
Noble Foods acquired the brand in 2010 and has supported its growth over the last ten years, including by investing in a state-of-the-art manufacturing facility in Bishop’s Stortford which opened in 2018. Last year it drove the brand to the top spot in the chilled dessert category, with retail sales value up +25% YoY to more than £69m – the second consecutive year Gü achieved double digit growth. Growth has been underpinned by continued product innovation, which has seen the business grow its range of Cheesecakes, Mousse and Hot Puds. Its newest range – Gü Inspirations, based on bakery favourites – was successfully launched earlier this year and there is a large pipeline of further products already in development.
“We were delighted to work with Spayne Lindsay throughout the sale process of Gü. Shaun Brownell and his team did a first-class job and were instrumental in finding an excellent new owner of Gü."
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