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Food & Beverage
Moulin d'Or sold to Grupo Bimbo
Date
April 2024
Transaction Type
Strategic acquisition
Value
Undisclosed
Sold to
Back to transactions
Food & Beverage
Moulin d'Or sold to Grupo Bimbo
Date
April 2024
Transaction Type
Strategic acquisition
Value
Undisclosed
Sold to
Transaction
Overview
Spayne Lindsay & Co is delighted to announce that it has advised Moulin d’Or, a leading Tunisian producer of branded sweet baked goods, on its acquisition by Mexico-headquartered Grupo Bimbo, the world’s largest bakery company.
Founded in 1990, Moulin d’Or is a pioneering company in the sweet baked goods market in Tunisia. It is a household name with exceptional brand equity, offering over 70products in cakes, breads, biscuits, and salty snacks categories. Through its three bakeries in Tunisia, a strong distribution network and over 700associates, Moulin d’Or supplies the entire national market and exports to more than 15 countries.
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