Expanding global consumer partnership

The IDAK Food Group is a strongly networked group of specialized companies and manufacturers in the premium frozen food sector.

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IDAK is active in three business segments: potato products & snacks (KADI), pizza & snacks (Margherita) and Bakery & snacks (Romer’s).

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The platform has best-in-class manufacturing capabilities in Switzerland and Italy with a distinct focus on superior product quality, innovation and long-standing relationships with blue-chip customers in the foodservice, retail and bake-off channels.

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It is growing rapidly, both organically and through strategic acquisitions in Switzerland and abroad, even in a challenging economic environment, and is extremely successful in the market. The company sees further potential for selective acquisitions in Europe in order to expand existing business areas or develop additional ones.

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Strong Roots focuses on simple, real food that’s good for the planet and for people. They have developed a range of on-trend vegetable forward dishes, including meals, sides and snacks, which complement McCain’s current portfolio and will ensure customers and consumers worldwide get better access to high-quality, sustainable food.

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The two businesses share a deep focus on environmental sustainability with McCain committing to implement regenerative agriculture practices across 100% of its potato acreage by 2030, and Strong Roots B Corp status.

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The two brands previously announced a strategic partnership in 2021, with McCain investing to expand Strong Roots' product offering and bring vegetable forward, environmentally responsible food choices to more consumers around the world.

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Founded in 1990, Moulin d’Or is a pioneering company in the sweet baked goods market in Tunisia. It is a household name with exceptional brand equity, offering over 70products in cakes, breads, biscuits, and salty snacks categories. Through its three bakeries in Tunisia, a strong distribution network and over 700associates, Moulin d’Or supplies the entire national market and exports to more than 15 countries.

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The Snowfox Group has established itself as a highly reputable global sushi platform, fulfilling increased consumer demand for Japanese food across its four distinct brands – Snowfox, Bento, Taiko and YO! in North America and the United Kingdom. The Group provides consumers with high quality, convenient and affordable Japanese food and operates approximately 3,000 chef-operated sushi kiosks and other restaurants in North America and the UK, as well as being a sushi manufacturer and wholesaler.

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Spayne Lindsay is pleased to have advised Mayfair Equity Partners LLP from start to finish of their investment journey, having advised on the initial acquisition of YO! Sushi, the UK‐focused sushi restaurant business known for its innovative conveyor belt and an iconic consumer brand in 2015, as well as the subsequent acquisitions of Bento Sushi (2017) and SNOWFOX® (JFE Franchising, Inc.) (2019) that formed key parts of the successful buy & build strategy, through to the ultimate exit to a highly strategic international trade buyer.