Season Sold to Mutandis
Season Sold to Mutandis
Transaction
Overview
Spayne Lindsay is delighted to announce that it has advised Mutandis SCA on the acquisition of Season Brand LLC.
Owned by RAB Food, US based company specialized in canned sardines and affiliated to an investment fund managed by Bain Capital Credit, Season Brand LLC has been acquired by Mutandis, on June 2nd, 2021.
Born in 1921, Season Brand LLC is a leading premium canned sardine business in the US. Season Brand LLC products are distributed by the main retailers and grocery stores in the US including Costco and Walmart.
The Season Brand LLC acquisition will add to Mutandis about US$ 50m in revenues and US$ 8m in EBITDA.
On a more strategic perspective, Season Brand LLC opens to Mutandis access to the main US retailers and groceries. Mutandis will also be able to offer to Moroccan producers of various food products access to the US mainstream consumers, under the Season brand. The positive perception of the brand by the US consumers offers favorable perspectives to extend the current range of products, and benefit from the long-term growth potential of the US retail sector.
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