Pura Vida Sold to Vera Bradley
Pura Vida Sold to Vera Bradley
Transaction
Overview
Our Partner firm, The Sage Group, advised Pura Vida on its sale to Vera Bradley.
Pura Vida is a rapidly growing, digitally native, and highly engaging jewelry and accessories brand. The company’s products feature an assortment of bracelets, jewelry, and other lifestyle accessories at an accessible price point. The company has an active and loyal consumer base that resonates with Millennial and Gen-Z audiences.
The La Jolla, CA based company was founded in 2010 by Paul Goodman and Griffin Thall who met two artisans on the beach in Costa Rica and decided to bring back 400 bracelets to sell to their friends. The company has continued to employ 650+ artisans from around the world and support sustainable jobs in developing countries. The core belief of Pura Vida is giving back through the Pura Vida Charity Collection which has partnered with over 174 charities and donated over $1.7M to causes they believe in.
Pura Veda engaged The Sage Group in mid-2018 to explore M&A opportunities. The Company selected Vera Bradley, a leading publicly traded brand of women’s handbags, luggage, and other fashion accessories, as the winning bidder and completed a sale of 75% of the company in mid-2019. The two companies run complementary businesses having multi-generational customer bases while keeping a deep focus on community and charity.
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