MeUndies Received investment from Provenance Digital
MeUndies Received investment from Provenance Digital
Transaction
Overview
Our Partner firm, The Sage Group, advised MeUndies on the investment they received from Provenance.
MeUndies is a leading digitally native brand centered focused on basics apparel, including underwear, loungewear, and women’s intimate, among other categories. Based in Los Angeles, MeUndies created a disruptive, modernized business model addressing major pain points in traditional basics via a pioneering membership model, which stimulates exceptional repeat rates and lifetime value.
The brand is centered around inclusivity, diversity, and body positivity, which is antithetical to the out-of-touch basics strategies of most heritage companies in the industry. Over the years, MeUndies has inspired a passionate community of indie-obsessed individuals with its bold, creative prints and mission to fuel authentic self-expression. Through its MeUndies Gives program, the brand supports nonprofit organizations that share its mission and leads in practices of sustainable and ethical manufacturing and workplace diversity and equity.
With the Company growing exceptionally well and at an inflection point, Sage was engaged in late 2019 to explore transaction alternatives. MeUndies ultimately chose to partner with Provenance Equity, a growth-stage private equity investor focused on e-commerce brands. The investment will help MeUndies expand its capabilities in product design, production, and distribution; further build the online customer community; and expand the brand’s omnichannel operations into additional international markets and physical locations.
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