Higgidy Acquired by Samworth Brothers
Higgidy Acquired by Samworth Brothers
Spayne Lindsay is delighted to announce that it has advised on the acquisition of a minority stake in Higgidy Limited (‘Higgidy’) from the founders by Samworth Brothers. Samworth Brothers has the option of increasing its stake in the business in the years to come.
Higgidy was established in 2003 by Camilla Stephens and James Foottit located in Shoreham-on-Sea and has grown to become a leading premium brand delivering ‘feel good family food’ to consumers through their range of pies, quiches, rolls, frittatas, slices, tartines and sharing boxes of rolls and swirls. Higgidy will remain a separate business with its own manufacturing facilities.
“The Higgidy team has been extremely successful over the past 16 years in growing a much-loved and contemporary premium consumer brand with strong retailer partnerships. Our own business already has a great track record in developing brands with distinctive identities and brand stories. We are also strong in savoury pastry and food-to-go and have been successful in innovating and developing these categories further in recent years. Our involvement in Higgidy will help build on these existing business strengths and open up significant new opportunities. We are also impressed by Higgidy’s success in developing a significant % of sales in vegetarian and vegan product lines and look forward to working with the Higgidy team on further innovation in such areas.”
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