Glamglow Sold to Estee Lauder
Glamglow Sold to Estee Lauder
Transaction
Overview
Our Partner firm, The Sage Group, advised GLAMGLOW on its sale to Estée Lauder.
GLAMGLOW is a fast-growing and highly profitable prestige skincare brand focused on fast-acting mud-based treatment masks designed to deliver stunning and camera-ready results. The GLAMGLOW product collection is positioned as “sexy, innovative, and fun” and developed for men and women of all ages and skin types.
Founded in 2010 in Hollywood, California by Shannon and Glenn Dellimore, GLAMGLOW started as “Hollywood’s Boutique Secret” on Hollywood sets to provide an immediate and healthy glow for actors. Since then, the Company rapidly grew its global distribution primarily through flagship retailer partners including Sephora in the US and abroad, as well as high-end department stores such as Neiman Marcus and Bloomingdale’s.
Having received substantial inbound interest since its early days, GLAMGLOW engaged The Sage Group in early 2014 to explore strategic alternatives. Estée Lauder outbid the other suitors and, upon entering exclusivity, collaborated with the co-founders to develop a detailed and strategic five-year plan.
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