Froosh Acquired by Fazer
Froosh Acquired by Fazer
Transaction
Overview
Spayne Lindsay is delighted to announce that it has advised Fazer Group on its acquisition of Froosh which takes Fazer into an exciting new category and expands its retail presence both domestically and internationally. Froosh is the leading Nordic smoothie brand (www.froosh.com) with a number one branded position in Finland and Sweden and it is a strong number two in Denmark and Norway.
Fazer is an international family-owned company with net sales of 1.6 billion euros (2016) and nearly 15,000 employees, offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is ‘Food with a purpose’. Froosh will be part of Fazer Lifestyle Foods which was established in the spring of 2017 to further boost Fazer’s response to emerging consumer needs within the areas of health, well-being and sustainable lifestyles. This business are focuses on non-dairy products, plant-based meals and on-the-go food and drinks.
“Health and well-being as well as sustainable lifestyles are strong global consumer trends, and we see great potential in this area. Fazer is transforming into a modern sustainable food company. Our new mission, ‘Food with a purpose’, supports our strategic goals and opens up new opportunities to grow our current businesses and enables international expansion. We aim to be a top 3 plant-based business with a 300 M€ revenue in selected Northern European countries by 2022. Acquiring Froosh is part of the growth plan, especially as the smoothie market is expected to grow at 10+% per year”
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