Blenders Sold to Safilo
Blenders Sold to Safilo
Transaction
Overview
Our Partner firm, The Sage Group, advised Blenders on its sale to Safilo.
Blenders Eyewear is a rapidly growing, digitally native lifestyle brand featuring sunglasses, snow goggle, and related accessories for men, women, and children. The company was founded in 2012 by Chase Fisher, a Southern California native and competitive surfer, when he realized there was an opportunity in the affordable segment of the sunglasses market. Chase disrupted the eyewear industry by providing a highly branded option that was historically underserved by industry incumbents who primarily sell products at significantly higher prices.
The business grew from Chase selling sunglasses out of his backpack while working as a surf coach to selling millions of pairs of sunglasses online and through Blenders’ retail store. The company utilized DTC platforms along with social marketing strategies and partnerships with influencers, celebrities, and athletes to become the dominant eyewear brand.
Blenders’ authentic brand story created substantial interest from investors and led the company to engage The Sage Group to explore M&A opportunities. Ultimately, Blenders’ made the strategic decision to forgo the standard marketing process and pursue the transaction with Safilo. The Company will use Safilo’s global reach to expand its distribution to new markets and will help it enhance production efficiencies.
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