BioTrust Sold to wellbeam Consumer Health
BioTrust Sold to wellbeam Consumer Health
Transaction
Overview
Our Partner firm, The Sage Group, advised BioTrust on its sale to Wellbeam Consumer Health.
BioTRUST Nutrition is a premium-quality, science-based, digitally native nutrition brand, empowering consumers in their health and wellness journeys as a trusted research authority and source of daily inspiration for healthy living. Founded in 2011, by Josh Bezoni and Joel Marion, the Company disrupted the outdated nutrition industry with a suite of premium healthy living vitamins and supplements, and has since become the go-to DTC resource for ongoing nutritional needs.
BioTRUST reached out to The Sage Group to explore M&A opportunities in the marketplace. The Company chose to partner with Wellbeam Consumer Health, the dedicated health and wellness platform of American Pacific Group.
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