BioTrust Sold to wellbeam Consumer Health
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BioTrust Sold to wellbeam Consumer Health
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Transaction
Overview
Our Partner firm, The Sage Group, advised BioTrust on its sale to Wellbeam Consumer Health.
BioTRUST Nutrition is a premium-quality, science-based, digitally native nutrition brand, empowering consumers in their health and wellness journeys as a trusted research authority and source of daily inspiration for healthy living. Founded in 2011, by Josh Bezoni and Joel Marion, the Company disrupted the outdated nutrition industry with a suite of premium healthy living vitamins and supplements, and has since become the go-to DTC resource for ongoing nutritional needs.
BioTRUST reached out to The Sage Group to explore M&A opportunities in the marketplace. The Company chose to partner with Wellbeam Consumer Health, the dedicated health and wellness platform of American Pacific Group.