Acquisition of Cacique Rum from Diageo by Bardinet SA
Acquisition of Cacique Rum from Diageo by Bardinet SA
Transaction
Overview
Spayne Lindsay & Co. is delighted to announce they have advised La Martiniquaise-Bardinet, a leading independent spirits group in France with €1.5bn turnover, on the acquisition of Cacique rum, an authentic rum brand from Venezuela with a 65-year heritage that is popular among consumers in Spain and Venezuela.
Jean-Paul Bouyat, CEO of Bardinet SA, commented on the transaction: “We are excited to announce the acquisition of Cacique, a uniquely positioned Venezuelan rum with a strong heritage. This is a strategic addition to our portfolio which will help us to increase our rum market share in Spain and beyond. We are looking forward to integrating this brand into our family, continuing to strengthen our offering, whilst always ensuring exceptional taste and quality.”
John Kennedy, Diageo’s President, Europe said: “The sale of Cacique reflects Diageo’s strategy of maintaining a sharp focus on effective portfolio management. We are confident that Bardinet is the right owner for Cacique, maintaining the brand’s authenticity and prominent position in Spain and Venezuela, as well as building its position in Continental Europe.“
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