Sale of Pipers Crisps to Pepsico

DATE
February 2019

TRANSACTION TYPE
Corporate Disposal

VALUE
£ Undisclosed

SECTOR
Food & Beverage

Spayne Lindsay is delighted to announce that it has advised on the sale of Pipers Crisps Ltd. (‘Pipers’), the UK’s fastest growing premium crisp brand, to Pepsico, the multinational food, snack and beverage corporation.

Founded in 2002, Pipers is an award-winning premium snacking brand producing a range of bold flavoured, authentic crisps and low-calorie snacks from its headquarters in Lincolnshire. The business has a well-established position in the out of home market – supplying c.14,000 customers across the UK – along with a rapidly growing international business that now has a presence in 40+ countries around the world.

Ian Ellington, General Manager of PepsiCo UK said:

“Pipers share our uncompromising commitment to delivering on taste and quality and we’ve long-admired their entrepreneurial spirit. The Pipers’ brand has a strong proposition within the market, with stand-out taste, flavours and appeal.”

James McKinney, Managing Director of Pipers Crisps said:

“We’ve developed innovative products to suit evolving tastes while establishing a strong foothold in the market. PepsiCo’s commitment to accelerating the growth of the Pipers brand means more people will be able to enjoy the unique, award-winning flavour of Pipers crisps.”

Simon Herring, Chairman of Pipers Crisps said:

“Spayne Lindsay delivered a fantastic result for both the shareholders and the Pipers business. Their access to international and global players and depth of their relationships with those parties were critical in enabling Pipers to secure its long-term partner of choice. The advice and service provided was first class throughout!”