Promise Gluten Free Acquired by Mayfair
Promise Gluten Free Acquired by Mayfair
Transaction
Overview
Spayne Lindsay is delighted to announce that it has advised Mayfair Equity Partners “Mayfair” on the acquisition of Promise Gluten Free, an innovative and award-winning gluten free bakery.
Promise, based in Donegal, Ireland and founded in 2011, has experienced rapid growth domestically in Ireland and internationally in markets including the UK, US and Australia under its retail brands: ‘Promise Gluten Free’ and ‘PureBred Gluten Free’. Promise mixes the best natural ingredients using a unique process to deliver gluten free baked goods with unparalleled nutritional value and award-winning taste and texture that is comparable to traditional bread.
Promise’s products are available across the UK, US and Australia with placements at retailers including Costco, M&S, Tesco, Sainsbury’s, ShopRite, Sobeys, SuperValu, Dunnes Stores, Spar and Woolworths.
The business has won a number of industry awards including Irish Exporters Association Food and Drink Exporter of the Year, multiple Great Taste Awards, Product of the Year in Canada and Australia, and Free From Foods Award (UK).
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