Consumer Products & Other
Spayne Lindsay & Co. advises on the acquisition of Brand Architekts by Swallowfield plc.
Spayne Lindsay is delighted to announce that it has advised Swallowfield plc, a market leader in the development, formulation, and supply of personal care and beauty products on the acquisition of Brand Architekts, a portfolio of mid-premium beauty and personal care brands that are sold in major UK high street retailers and through export.
This acquisition is in line with Swallowfield’s strategy to build a sustainable, higher margin business and provides a transformational opportunity for Swallowfield to bring critical mass to its ‘owned brand’ portfolio. At the same time, the acquisition also adds a proven, experienced London-based brand management team which will serve as an important platform for both future organic growth and M&A activity.
Chris How (CEO, Swallowfield plc) commented:
“The acquisition of Brand Architekts is an important and exciting step in executing our strategy following the successful acquisition of The Real Shaving Company in 2015 and the continued growth of our portfolio of Owned Brands.”
“Spayne Lindsay has been a trusted advisor for several years and we appreciate their long-term and pro-active approach. Their value added advice and tactical experience was extremely helpful on this transaction and we look forward to working with the Spayne Lindsay team again in the future.”