Acquisition of Aromatherapy Associates by B&B Investment Partners

TombstoneV226-1 Acquisition of Aromatherapy Associates by B&B Investment Partners

January 2014

Private Equity Acquisition

£ Undisclosed

Retail & Leisure

Transaction Overview

Spayne Lindsay advises B&B Investment Partners on the acquisition of Aromatherapy Associates.


Spayne Lindsay is delighted to announce the acquisition of Aromatherapy Associates by funds managed by B&B Investment Partners. Spayne Lindsay acted as corporate finance advisor to B&B Investment Partners on this transaction.


Aromatherapy Associates, which was founded in 1985, is a leading global brand of aromatherapy and skincare products. It has strong British heritage and has a footprint in Europe, North America, the Middle East and Asia. Aromatherapy Associates’ Co-Founder and President, Geraldine Howard, will continue to lead the business.


B&B Investment Partners is the manager of a newly formed private equity fund backed by Alliance Boots and led by Chris Britton and Jean-Philippe Barade. Chris was previously CEO of Findus and non-executive Chairman of Ella’s Kitchen, whilst Jean-Philippe was previously a Managing Director at Morgan Stanley Private Equity and Principal at Permira.


Spayne Lindsay is delighted to have advised B&B Investment Partners on this inaugural investment. Spayne Lindsay is an independent advisory firm providing specialist advice to companies in the international Consumer sector. We aim to bring together people, capital and opportunities including, inter alia, buy-side and sell-side mergers & acquisitions, management buyouts, divestments and co-investment.

Contact Spayne Lindsay for further information