Food & Beverage
Little Moons was founded in 2010 by siblings Vivien and Howard Wong, inspired by their parents’ bakery and their passion for quality, taste, and craftmanship. Little Moons makes “ice cream from another world” – bite-sized balls of artisanal gelato wrapped in a layer of mochi dough.
Little Moons ice cream bites boast intense flavour without preservatives or artificial ingredients, addressing both indulgence and health trends. As one of the fastest growing food brands in the UK, the Company’s highly differentiated product is sold to both restaurants and stores, generating high brand traction and demand across a broad range of engaged and passionate consumers.
With L Catterton’s support, Little Moons will be positioned to accelerate its growth and international expansion.
Jean-Philippe Barade, a Partner in L Catterton’s Europe Fund, commented:
“Little Moons has developed a market-defining brand with significant global expansion potential. We see a tremendous opportunity to accelerate growth and expansion not only within the attractive and growing premium ice cream category, but also within the even larger premium snack category. We are excited to be partnering up with Vivien, Howard, and their outstanding management team and support them in bringing Little Moons to a wider and more global audience.”