Bombas Recapitalised with Great Hill Partners
![](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3b5/6627ccd6d000c38084a1d762_660312e7d45e9005018bc8de_Bombas-Frame%2520692.png)
![](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3b5/6627ccd6d000c38084a1d769_660312ebce81b9975ee7f7fd_GreatHill-image%2520635.png)
![Company brand product](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3b5/6627ccd6d000c38084a1d76d_6603131271493ac96744d91f_Bombas-image-1.png)
![](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3a4/65e1485d4fed5fb217931c8d_Screenshot%202024-01-29%20at%2010.01%201.png)
Bombas Recapitalised with Great Hill Partners
![](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3b5/6627ccd6d000c38084a1d762_660312e7d45e9005018bc8de_Bombas-Frame%2520692.png)
![](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3b5/6627ccd6d000c38084a1d769_660312ebce81b9975ee7f7fd_GreatHill-image%2520635.png)
![Company brand product](https://cdn.prod.website-files.com/657cd46cf8ffe974351ea3b5/6627ccd6d000c38084a1d76d_6603131271493ac96744d91f_Bombas-image-1.png)
Transaction
Overview
Our Partner firm, The Sage Group, advised Bombas on its Partnership wtih Great Hill Partners.
Bombas is a leading and rapidly growing digitally-native brand focused on apparel basics that revolutionized the modern sock, designing an offering that delivers premium performance, unparalleled comfort, and timeless style. The company’s core strategy revolves around a socially conscious giving model, comprised of donating one pair of socks to a homeless shelter for each pair of socks it sells.
The company was founded in 2011 by Dave Heath, Randy Goldberg, Aaron Wolk, and Andrew Heath with a focus on socks to “support the hustle in everyone.” Since appearing on Shark Tank in 2014, Bombas has grown rapidly and profitability, with best-in-class e-commerce and customer metrics.
In 2017, Bombas engaged The Sage Group to explore its strategic options as result of inbound interest from a wide variety of investors. Ultimately, the company selected Great Hill Partners, an e-commerce and technology private equity fund based in Boston, as the winning bidder and completed a sale of 52% in 2018. Since the sale, Bombas has expanded into wholesale and extended its product offering to include two new categories, t-shirts and underwear.