Disposal of Plum Baby to Plum Organics

DATE
January 2013

TRANSACTION TYPE
Private Equity Disposal

VALUE
£ Undisclosed

SECTOR
Food & Beverage

Spayne Lindsay advises Plum Baby Limited (“Plum Baby”) on the sale of the business to Plum Organics (“Plum Organics”)

It has been announced today that Darwin Private Equity (“Darwin”) has entered into an agreement to sell its portfolio company Plum Baby to Plum Organics, in return for shares in Plum Organics. Spayne Lindsay advised Darwin on the transaction.

Jonathan Kaye, Partner of Darwin Private Equity, commented:

“This is the right next step in the development of the Plum businesses. The transaction creates a multinational premium kids nutrition company with an exciting future. Darwin will maintain a stake in the combined business and we are looking forward to working with Neil and the Plum Organics team to drive the group forward.”

Neil Grimmer, CEO and Co-Founder of Plum Organics, commented:

“From the beginning, both companies were inspired by love to improve the health of our little ones by making great tasting organic food a part of a family’s busy lifestyle. Like Plum Organics, Plum Baby is a ‘David versus Goliath’ brand filled with passionate people that are inspired to use the power of business to make a difference in the world. We’re excited to continue this mission together.”

Plum Baby was founded in the UK in 2006 and is a key player in the premium baby food sector. The business was acquired by Darwin in 2010 and is best known for its innovative product formats as well as its premium, culinary-driven product portfolio.

Plum Organics is a leading, organic kids nutrition company based in the US. Like Plum Baby, it was founded in 2006 and was the first US business to market the squeezable baby food pouch and is the only baby food business offering a comprehensive line of products for babies through to young children.