Disposal of REL Field Marketing and Powerforce to Advantage Sales & Marketing

TombstoneV214-2 Disposal of REL Field Marketing and Powerforce to Advantage Sales & Marketing

March 2015

Corporate Disposal

£ Undisclosed

Consumer Products & Other

Transaction Overview

Spayne Lindsay advises on the sale of Resource Experience Limited (“REL”), Powerforce Field Marketing Limited (“Powerforce”) and Sequential Solutions Limited (“Retail Active”) to Advantage Sales and Marketing LLC (“ASM”).


Spayne Lindsay is delighted to announce that it has advised Navis Capital Partners on the sale of REL, Powerforce and Retail Active to ASMR Holdings Limited, a subsidiary of Advantage Sales & Marketing LLC, for an undisclosed consideration.


REL, Powerforce and Retail Active are award winning full service field marketing agencies based in the UK. Operating alongside major consumer brands and retailers, they deliver incremental sales and value in order to maximise ROI for their customers through integrated sales and marketing programmes. Services include demonstrations, merchandising, auditing, training, B2B or B2C sales and mystery shopping. Customers include many of the world’s leading consumer products manufacturers and retailers.


ASM is a premier sales and marketing agency headquartered in California, with sales of approximately USD 1.6 billion. ASM is owned by private equity companies CVC Capital Partners and Leonard Green & Partners.


Navis Capital Partners is a private equity investment firm focussed primarily on South and Southeast Asia. Headquartered in Kuala Lumpur, Navis manages several private and public equity funds totalling USD 5 billion and has one of the largest private equity professional teams in Asia, comprising over 60 individuals in eight offices across the region.

Contact Spayne Lindsay for further information