Acquisition of Peter F. Heering AB by De Kuyper Royal Distillers

DATE
October 2017

TRANSACTION TYPE
Acquisition

VALUE
£ Undisclosed

SECTOR
Food & Beverage

Spayne Lindsay & Co.  announces the acquisition of Peter F. Heering AB by De Kuyper Royal Distillers.

Spayne Lindsay is delighted to announce that it has advised De Kuyper Royal Distillers, family-owned Dutch spirits company and global market leader in cocktail liqueurs, on its acquisition of Peter F. Heering AB, including the premium liqueur brand Cherry Heering.

Cherry Heering Liqueur, probably the oldest cherry liqueur in the world, was established in 1818. It is known as the original “Cherry Brandy” and contributed to the creation of some of the most legendary cocktails. The very first “Singapore Sling” was created with Cherry Heering and since then, the brand has been the global reference for this famous cocktail. Today it is still the essential ingredient and global reference for other well-known cocktails, such as the “Blood and Sand” and the “Copenhagen.”

Mark de Witte, CEO of De Kuyper, commented:

“We are very pleased to add this internationally recognized iconic and, as of next year, 200-year-old brand to our portfolio. De Kuyper initiated a business transformation two years ago and is continuously looking for premium brands to enhance its international portfolio. Cherry Heering is the global reference for a variety of classic cocktails like the famous Singapore Sling and a great fit: fully in line with our company strategy and vision to ‘Own the Cocktail’.

Spayne Lindsay advised us on this acquisition. They were instrumental in bringing the two companies together and provided valuable support and guidance throughout the acquisition process. I look forward to working with them again in the future.”