Private Equity Acquisition
Food & Beverage
Spayne Lindsay & Co. LLP advises Darwin Private Equity on the acquisition of Maximuscle.
Darwin today announced the acquisition of Maximuscle for £75 million on a debtfree, cash-free basis.
Maximuscle is the number one UK branded sports nutrition supplier. Founded in 1995 by sports nutrition expert Zef Eisenberg, Maximuscle has developed a unique range of high protein sports foods for sports people and gym users. Maximuscle has grown rapidly, driven by its strong brand, broad channel reach and quality assured, drug tested products.
Darwin is a new, independent private equity firm focused on the UK mid-market. Darwin was established by an experienced team of partners, from CVC and Permira, with an excellent track record, having worked on well-known deals in the industry, including Formula One, Homebase, Inmarsat, Kwik-Fit and Travelodge.
Spayne Lindsay introduced the deal to Darwin, which is the fund’s inaugural investment. We are very pleased to be involved in the Maximuscle deal, which lies in a very interesting and dynamic segment of the consumer sector, where impressive growth is being achieved on the back of a fast-increasing consumer trend of regular exercise and healthier, convenient lifestyles.