Private Equity Acquisition
Food & Beverage
Spayne Lindsay & Co. LLP advises Wellness Foods on the acquisition of Dorset Cereals.
Wellness Foods Limited (“Wellness Foods”) today announced the acquisition of Dorset Cereals Holdings Limited (“Dorset Cereals”).
Dorset Cereals is the UK‟s leading premium natural breakfast cereal company and is fast becoming an iconic brand. The high quality recipes focus on great taste and the perfect blend of healthy, natural ingredients. Its packaging, brand philosophy and approach to marketing have redefined the rules for the breakfast cereal market. Dorset Cereals is now the fastest growing mainstream breakfast cereal company in the UK, the number two brand in the muesli category and has begun to branch out into other cereal categories, including porridge, flakes and cereal bars.
Wellness Foods was founded in 2005 and is focused on building a market leading position in natural, wholesome and healthy food. To date, Wellness Foods has made a number of acquisitions including Rowse Honey (honey), Stream Foods (fruit snacks), Grove Fresh (organic fruit juices) and Orchard House Foods (fresh fruit products and juices), with the objective of targeting the high growth wellbeing food market. The business is led by Philip O‟Connor and John Toomey, each of whom has worked for more than 20 years in the food industry.
Spayne Lindsay is delighted to have advised Wellness Foods on this transaction which lies in a dynamic, „on-trend‟ segment of the consumer sector.